M-F Athletic was established by Bill Falk in 1960 when he developed the M-F Heel Protector (Plastic Heel Cup), a device that covers the athlete's heel area and is worn like a cup inside shoes. It is still used very effectively to absorb blows to the heel. He started a Track & Field catalog in 1968. As years passed, the M-F Track & Field catalog became the leader in its field. Today, M-F's logo, "Everything Track & Field," stands for the largest selection of equipment and the best service in the industry. The company stocks a huge inventory of all major brands and offers same day service on Track & Field equipment. Customers are invited to call 1-888-556-7464 to talk about track and to receive up-to-the-minute information about equipment, rules and techniques.
While Bill passed away in 2018, his tradition continues on through his son, Eric Falk, who runs the every day operation of the company while Mark Strawderman, a 3x All-American in the Pole Vault, heads the Track & Field division. When you call toll-free at 1-888-556-7464, one of our many professional staff members will answer. We asked each of our staff members what they thought was the greatest strength, we (M-F Athletic / Everything Track and Field) had to offer.
Here is a consensus of their comments.
1. Enthusiasm and Sense of Urgency
The point is, if you need that vaulting pole or discus delivered tomorrow, you know that one of our staff will get your shipment to the airport this afternoon. You can also be assured that we'll follow-up to make sure "as promised really does happen".
2. Product Knowledge and Education
More than just filling the order, the staff person you are talking with has been active in the world of track as a competitor or as a coach. Each individual's talent is backed by those on the staff who are specialists in specific track disciplines. Each is available to talk with you. And each is responsible to keep our total team appraised of the latest techniques, rules, and improvements in equipment. The point is we believe education is an important part of the job.
3. Quality Products at a Great Price & Satisfaction Guaranteed
That's the emphasis each year as we prepare our new catalog. We balance the needs of a good high school with a college track power and offer the best of class in each product category.
4. We Go the Extra Mile
Every step possible is taken to make a customer feel comfortable. Quick delivery, a candid, clear discussion on use of the products in which you show interest, customers feel "at home" dealing with the M-F staff. And, if you have a special request, be assured we will go the extra mile.
Eric Falk/ President
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As the son of Bill Falk, track coach and founder of M-F Athletic, Eric was born into track and fi eld. Since joining the company straight out of college, it’s been Eric’s passion to carry the business into the future. 40 years at M-F
Mark Strawderman / GM
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Mark was a 2X State Champion and PV record holder in H.S. and a 3X All-American vaulter in college. He then followed Bill Falk, his legendary coach, to M-F Athletic to begin his sales career.
37 years at M-F
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Bubba played soccer and ran track in H.S., earning State Indoor Cham-pion honors in the 1000. After four years of competing at the college level, Bubba joined the M-F team. 25 years at M-F
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Isaac was an All-State hurdler and ran the 4 x 100 and 4 x 400 relays in H.S. He then took his talents to college and ran for four years before coming to M-F. 23 years at M-F
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Jeff competed in baseball and golf in H.S. Being a true all-around sports enthusiast, Jeff has since amassed a huge amount of knowledge across all track and fi eld events. 20 years at M-F
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Jenn played soccer, basketball, and track in H.S., earning All-State javelin honors three times. In college she specialized in the javelin and was a 3X Conference Champion. 16 years at M-F
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A true multi-sport H.S. athlete, Dan played soccer and basketball as well as competing in various running and fi eld events during both the indoor and outdoor track seasons. 23 years at M-F
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Nick ran the 200 and 4x100 relay. Ever versatile, Nick became a H.S. track coach and then came to M-F starting in sales and then became our Web and Social Media Manager. 22 years at M-F
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Lisa was All-State in track and basketball in High School. In college she focused on the throws and now specializes in the hammer, finishing an impressive 5th in the 2020 Olympic Trials. 4 years at M-F
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Being Mark’s son, Steve’s interest in the PV started early and quickly became his passion! He was a H.S. All-State Vaulter, later becoming an excellent coach, specializing in the vault. 8 years at M-F
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Duncan ran track in H.S. where he ran a leg in his school’s 4 x 800 relay and earned Indoor All-American honors. He then took his talents to college for four years where he focused on the middle distances and excelled. 5 years at M-F
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Marissa has been involved in athletics since high school. Her design background has helped her flourish as a true asset to our website management team. 14 years at M-F.
Holly competed in high jump, sprints and hurdles in high school setting a National HJ record. In college she was a 6X All-American in the HJ. She is our Road Warrior covering the Southwest. 25 years at M-F
Jim competed in the 200-800 in both H.S. and college. He then coached track for over 20 years at both the high school and collegiate levels. Also being an official, he has a wealth of knowledge to share. 17 years at M-F